What’s Your Virtue?®, a beauty company focused on inspiring women with the belief that beauty starts within, has created a lip gloss aimed to remind women of their virtue each time they wear it. The Lip Bliss™ collection consists of six shades of gloss branded for six different virtues.
Founded in 2008, What’s Your Virtue?® began with a mother’s vision to provide her teenage daughter a more wholesome alternative to the cosmetic products being sold on the market.
“I found the branding and names of many cosmetic products to be offensive and not appropriate for a young teenage girl,” said Sara Buntrock, co-founder ofWhat’s Your Virtue?® “I wanted my daughter to understand that she doesn’t need to wear cosmetics with provocative names to feel grown-up and beautiful.”
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