A pioneer in women’s intimate apparel, Maidenform was founded 90 years ago and continues in its fine tradition today with our 3 main brands: Maidenform bras and panties for women and young women, Flexees Shapewear, and Lilyette minimizer and full figure bras.


20% Savings at Maidenform.com Everyday! Find savings on bras, panties, shapewear and more. Plus Free Shipping on orders of $75 or more.

Free Shipping at Maidenform.com! Get Free Standard Shipping with your $75 purchase.

Go Strapless! Bras & Shapewear Solutions for Every Occasion. Find the right solution for you and save up to 20%.

Flexees Shapewear by Maidenform – Designed to comfortably slim and shape your body. Shop the largest selection and save 20% off when you buy 2 or more!

Shop our Sale section for the latest promotions on our most popular styles. Free shipping on orders of $75 or more!

Panty Sale! Buy 3, Get 1 FREE! Everyday at Maidenform.com.

Save on America’s #1 T-Shirt Bra at Maidenform.com! Our One Fabulous Fit® Tailored T-Shirt Bra is always 20% Off.


Maidenform Bra Favorites – A hand-picked selection of our favorite bras for only $15 everyday! Shop now!

The Adjusts-to-Me™ Collection FITS Your Body All Day, Everday, Everytime! Shop Now.

NEW Custom Lift Swim Bra Tops and other Maidenform Swimwear are now here! Check out the NEW Maidenform® Beach swimwear collection today.

NEW Maidenform Hosiery Collection now available. Designed to lift, sculpt & smooth in fun colors and prints. Try it TODAY!


Maidenform® Custom Lift® Strapless Longline Bra Flexees® Dream Shapewear WYOB Torsette Flexees® Easy-Up® Pull-On Waistnipper

Collections, Bras, Shapewear, Panties, Hosiery, Sleepwear, Accessories, Sale, Style Guide

Free Shipping on $75 orders at Maidenform.com

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