New Dawn Hand Renewal With Olay Beauty Brings Hand Beautification Into the Kitchen for the Busy Yet Beauty Conscious Woman

According to a recent national survey conducted by Harris Interactive on behalf of P&G’s Dawn brand, among 500 U.S. adult women, about three in five (59 percent) women believe their hands reveal their age. Additionally, 98 percent of women maintain a beauty or moisturizing regimen, taking at least one step to keep their hands looking youthful and soft. As daily beauty upkeep proves to be an important part of women’s everyday routines, Procter and Gamble (P&G) has launched Dawn® Hand Renewal with Olay Beauty, an innovative new dish soap that provides the added benefit of hand beautification. The product’s unique combination of Dawn’s cleaning power and revolutionary technology effectively cleans dishes while transforming the look and feel of your hands in just five uses.

The survey also showed that 94 percent of women believe there is at least some occasion when hand softness and appearance are paramount. Whether hosting holiday gatherings or simply cleaning up after family dinners, Dawn Hand Renewal with Olay Beauty helps keep hands looking and feeling soft. “There are times when the look and feel of my hands are especially important to me, particularly this time of year.” said Joy Bergin of Hot Moms Club, a national network helping moms everywhere live more powerful lives. “As a busy mom who is even more strapped for time during the holidays, I understand the importance of multitasking, and what better way is there than by bringing my beauty regimen into the kitchen? The concept of Dawn Hand Renewal with Olay Beauty is remarkable; it’s good to know there are products that allow me to accomplish household tasks without sacrificing what’s important to me.”

Used exactly like traditional Dawn – either squeezed into a sink of warm water or applied directly to a moist sponge to wash dishes – the strong cleaning formula in Dawn hand Renewal with Olay Beauty cuts grease from your toughest messes without drying out your hands.

“Dawn Hand Renewal with Olay Beauty features our unique surfactant technology to help seal the moisture in your hands while you do the dishes,” said Dawn Brand Manager Ryan McLean. “We understand our consumers don’t want to sacrifice beauty or cleaning power, and this product allows

consumers to do their everyday housework while at the same time beautifying their hands in only five uses.”

Dawn Hand Renewal with Olay Beauty retails at $2.99 and is available at mass merchandise, grocery and drugstores nationwide. To learn more about Dawn Hand Renewal with Olay Beauty, visit www.dawn-dish.com .

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 138,000 employees working in over 80 countries worldwide.

About the Survey

This hand softness study was conducted by telephone within United States by Harris Interactive on behalf of the Dawn Hand Renewal with Olay Beauty between October 2, 2009 – October 5, 2009 among 1,002 adults ages 18 and over, of whom, 500 are women. A full methodology is available. For full survey results, please contact Avery Schlicher at (212) 468-4334 or avery.schlicher@mslpr.com.

About Harris Interactive

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research that is powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.

SOURCE Procter & Gamble / PRNewswire