Here’s a brilliant idea – GemEx(R) Systems, Inc., the global leader in diamond Brilliance, Fire and Sparkle certification, today launched Rock the Recession, Pop the Question, a digital video contest in which lovebirds upload a video and offer their most romantic and persuasive plea to get engaged, for a chance to win a prize package worth $10,000, including a 1 Carat GemEx certified diamond engagement ring. Submissions will be accepted until July 31.

To enter, create an original video, 1 to 2 minutes long, using your most creative, funny, sympathetic and romantic argument to convince your significant other to get engaged – despite today’s economic times. Upload the video to www.Diamondlightperformance.com/contest.

In addition to the GemEx certified diamond, the winners will be whisked away for a romantic getaway to New York City where they will enjoy luxurious accommodations at the famed Loews Regency Hotel. Winners will also be treated to lunch at The Palm’s newest New York City location in Tribeca with wedding planner Sharon Naylor.

Submissions will be accepted until July 31, 2009. The video must mention GemEx or show the GemEx logo at least once. Visitors can view all videos submitted, and can vote for their favorite through August. The 5 videos with the most votes will be judged based on creativity, humor, pathos, romance and persuasiveness by Randall Wagner, CEO of GemEx, author Sharon Naylor and Bruce Bozzi, Jr., Executive Vice President, The Palm. Judges will select the final winner.

The winner will be announced on or about September 15, 2009. To upload a video, go to www.diamondlightperformance.com/contest.

The $10,000 prize package includes:

1 Carat Diamond Ring, certified by GemEx for superior Brilliance, Fire and Sparkle.

Round trip airfare to New York City for two, anywhere within the continental US

Two night stay at Loews Regency Hotel on Park Avenue

Lunch and Dinner at The Palm, Classic American Steakhouse

Meeting with America’s foremost wedding planner, Sharon Naylor and a collection of her Wedding Planning Books

VIP Appointment with a Bloomingdale’s Personal Wedding Registry consultant

SOURCE GemEx Systems, Inc. / PRNewswire