Ninety Things to Watch in 2009

JWT, one of the largest advertising agencies in the world, today released its list of 90 things to watch in 2009.

“Our list points to the broader trends we’re seeing, showing the ways in which these shifts will manifest in our everyday lives,” says Ann Mack, director of trendspotting at JWT.

Among these shifts, the recession will make the biggest impact, says Mack. “A lot of what to watch in 2009 relates to consumers’ adaptation to the economic situation, from ‘affordable nutrition’ to ‘more under one roof,’” notes Mack.

JWT’s list of 90 Things to Watch in 2009 (unranked and in alphabetical order):

21st-Century Networking
Affordable Nutrition
Amy Poehler
Apatow-esque Humor
Bruno
Building a Beauty Arsenal
Buraka Som Sistema
Career Reinvention and Extension
Chat-Avoidance Services
The Cleveland Show
Cloud Computing
The Collective Consciousness
Creativity in the Informal Economy
Credit Card Dieting
Crowdfunding
The Decline of E-Mail
Distraction as Entertainment
DIY Repairs and Renovations
Doha
Dragonball
EarthRoamer
Electric Bikes
Elizabeth Banks
Emma Stone
The Energy Race
Environmental Exercise
Family-Friendly TV
Freebies
Gerard Butler
Girl Talk
Giving Circles
Gluten-Free
Good Old-Fashioned Cooking
Graphic Novels Hit Hyperdrive
The Green-Collar Class
hi5
Holographic Projection
Home as Castle
HomeAway
Homemade Beauty Treatments
How to Talk to Girls
Incognito luxury
Inconspicuous Travel
Innocent Cosmetics
Lady GaGa
Lala.com
Lance Armstrong
Lykke Li
Maria Pinto
Marketing with Aromas
Michelle Obama
Microfinancing’s Second Wave
Mobile Phones Get Personal
More Under One Roof
NASA’s Kepler Telescope
Netbooks
Noor
No “Paper” in Newspapers
Nutrition Replaces Dieting
Obama-speak
ODO7
Online TV Network Crackle
Online Video Ads
Outliers (as a term)
Palin’s Grandson
Personalized Travel Guides
Pisco Sours
Presidential Sightseeing
Prince William Wedding Watch
Product Source Tags
Radical Transparency Meets Genomics
Readers + Social Media = Revenue?
Residential Market for Solar Power
Ricky Rubio
Russell Brand
Safe-keeping
The Small Movement
Smart Garages
South Africa
Stuart Karten
Sustainable Fishery
T. Boone Pickens
Telepresence
Touch Screens
Twitter Copycats
Virtual Reality Therapy
Virtual Socializing
Widgets
Wikileaks
Xbox Streaming

About JWT

JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 85 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestle, Nokia, Rolex, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (Nasdaq: WPPGY).

Contact: Alyson Valpone | Department of Communications | alyson.valpone@jwt.com | 908.902.3535

SOURCE JWT / PRNewswire