What Do The Most Powerful Antioxidants In The World Have In Common?

Seven Fruits Power New Purple Beverage with the Highest Antioxidant Punch on the Planet.

The dark purple Amazonian açaí berry, pronounced “ahh-sigh-ee,” has been hailed as the new “superfood” on the Oprah Winfrey show and website, and has hip and healthful consumers clamoring for its high levels of antioxidants and cholesterol-fighting fatty acids, protein and fiber. What many consumers don’t know, however, is that antioxidants are most effective when combined with other antioxidants, in a scientific principle dubbed “the antioxidant cascade effect.”

Purple Beverage Company has harnessed the power of this cascade effect by combining seven of the planet’s most powerful antioxidants in the formula for its new beverage – Purple. All-natural, no-sugar-added Purple combines the exotic açai berry with six other antioxidant-rich fruits, including: black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The combination of these antioxidant-rich fruits is what gives Purple its high ORAC value.

Why Drink Purple?

Simply put, Purple has one of the highest ORAC values of any beverage on the planet, so it will help to protect your body against the destructive effects of free radicals. Not familiar with ORAC values? ORAC, or Oxygen Radical Absorbance Capacity, is the measurement used to count the amount of antioxidants a specific food can absorb. Foods and fruits that have a high ORAC value are the best for you. The more oxygen radicals a food can absorb, the higher the ORAC score. The higher the ORAC score, the better a food is at helping our bodies fight free radicals. Purple, with its seven antioxidant fruits blended for “the cascade effect,” has an ORAC value of 24,978 per liter – four times the ORAC value of orange juice.

According to Ted Farnsworth, the CEO of Purple Beverage Company, Purple’s high ORAC value appeals to today’s savvy consumers who want both healthful benefits as well as great taste, and the tangy, refreshingly tart beverage got its name not on account of its color, but because the purple pigment in the fruit provides the highest degree of antioxidant benefit to the user.

How to Drink Purple:

Purple is great on its own and is the perfect ingredient for a healthy fruit smoothie or an extravagant cocktail. Researchers from the United States Department of Agriculture and Kasetsart University in Thailand recently reported that adding alcohol to antioxidant-rich berries increases their antioxidant capacity – a fact that is making Purple one of the most popular antioxidant cocktail trends in nightclubs and lounges from Crustacean in Beverly Hills to the Essex House in Miami and the legendary Palm restaurant in New York City.

Making up a few cocktails at home for some friends? Try mixing Purple with your favorite spirit and ice in your blender for a frothy indigo concoction that may just help you fight some free radicals while you’re chilling in the sun.

	Purple Martini Recipe 5 oz. Purple™ 2 oz. vodka 0.5 oz. triple sec Fill a shaker with 0.5 cup ice. Combine vodka, triple sec and Purple™; Shake and strain into a chilled martini glass.
	Purple Mojo Recipe 1 oz. Purple™ 1.5 oz. white rum 3 3/4 oz. fresh squeezed lime 1 oz. simple syrup Mint leaves Splash of seltzer 1 mint sprig for garnish Muddle the mint leaves in a mixing glass with the lime and sugar syrup. Add the spirits and Purple™. Shake with ice. Strain into a 12 oz. rocks glass or highball glass and top with a splash of seltzer. Garnish with mint sprig.
	Purplerita 1 oz. Purple™ 1 oz. tequila 1 oz. cointreau Fresh lime juice to taste Simple syrup Shake in ice. Strain and serve in a martini glass with a rim coated with salt or an alternative, such as Splenda or crushed dark chocolate.

Looking for something a little healthier? Pour a 10 oz. bottle of Purple into your blender with some plain yogurt and purée for a creamy, lavender treat that will refresh and rev you up for your day. On the go? Grab a bottle of Purple at your local deli and chug – after all, you never know when free radicals are going to come after you!

Where to Get Purple:

Purple retails for $2.99 and is available in GNC and other health food stores, restaurants, delis, drug stores, supermarkets and convenience stores around the country, including online at gnc.com. For more information about the many benefits of drinking Purple, visit www.drinkpurple.com.