An internationally-known brand name, New York Times best-selling author, and the woman dubbed “the Lenny Bruce of Wellness” by Shape magazine, Susan Powter’s “Stop the Insanity” mantra was a self-help sensation in the 1990s. Her personal story of losing over l30 pounds as a single mother of two babies inspired millions and changed the diet and fitness industry forever. Now, recently returned to public life from a ten year self-imposed exile, in her most radical book to date, THE POLITICS OF STUPID: The Cure for Obesity (Atria Books; May 6, 2008), Susan Powter challenges food manufacturers, governments, fitness and diet industries in order to teach women how to find the motivation to alter their lifestyles in search of well-being and weight loss.

Her unique new “X-change” program works with a powerful associated website at http://www.susanpowteronline.com. Both start by asking women to change the way they think about eating and exercise: “X-change a high-fat, processed, inactive, nonthinking lifestyle for a far more styling life habit.” Forming the core concept of her new method are four words: Consciousness, honesty, behavior, and responsibility. With this as her new mantra, Powter dares women to join her:

— To trade selflessness for selfishness and take time for themselves and their health. Just thirty minutes of regular cardio and strength training six days a week can achieve maximum results.

— To stop using excuses like childhood issues, willpower problems, baby weight gain, lack of time, or physical injuries as a reason for being unfit and overweight.

— To stop eating junk that isn’t food, and demand whole, organic, naturally low fat foods for themselves and their families.

— To start living consciously about how our bodies, our health and the condition of the planet are all connected.

— To start flexing their combined muscle for change in the $276 billion dollar food industry.

With the authoritative voice and humor that made Stop the Insanity such a tremendous hit, THE POLITICS OF STUPID is a timely manifesto, one certain to propel Susan Powter back into the public eye and start a new wellness movement. “I said years ago, the most dangerous animal on earth is a pissed-off mother. I speak with women because when a woman gets well, her friends, her community, and eventually the world gets well.”

Susan Powter / PRNewswire
(PRNewsFoto/Susan Powter)