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Author Elizabeth Gordon helps women entrepreneurs who want to build a profitable business go “from flats to stilettos” in her new book, “The Chic Entrepreneur.” Sharing the five biggest mistakes that women business owners make that their male counterparts are less susceptible to, “The Chic Entrepreneur: Put Your Business in Higher Heels” highlights the essential components that women business owners must put in place to create a successful business.
“The way men and women do business is very different,” says Gordon. “Women in business are relationship focused; they put themselves in the middle of their business model so they stay connected in all directions. On the other hand, the male model of doing business is highly compartmentalized; a chain of command goes from the top down, and everyone’s goal is to climb up.
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Martha Stewart OmniMedia
