Few things are more alluring than a woman who is sexy, sassy and full of confidence. That’s why POND’S (R), the No. 1 wet towelette brand that gives women the beauty “edge,” is teaming up with MAMMA MIA!, Universal Pictures’ upcoming musical romantic comedy in which Meryl Streep and Pierce Brosnan lead an all-star cast in the adaptation of the beloved musical, to celebrate the “Dynamo” in 40+ women.

Christine Baranski, award-winning actress and one of the stars of MAMMA MIA!, and POND’S are searching coast to coast for singing trios of 40+ women who best embody the sexiness, sassiness and confidence of “Donna & The Dynamos” — the leading ladies who form the singing trio in the film. Women can enter by singing their best rendition of a classic ABBA song from MAMMA MIA! — Dancing Queen or Mamma Mia! — for a chance to win a trip to the world premiere in London this July.

“I like to think of myself as a real-life Dynamo who is full of life experience,” said Baranski. “I love that POND’S is encouraging women to celebrate their grown-up beauty and confidence.”

According to Srini Sripada, Unilever marketing director, POND’S, “Much like the women in MAMMA MIA!, the POND’S woman knows exactly what her assets are and how to play them up because when she looks good, she feels good and that confidence shows.”

POND’S National Search for the Dynamos Contest

Trough Wednesday, April 30, trios of 40+ women have the chance of a lifetime to sing their way to the MAMMA MIA! world premiere by filming their best rendition of one of two MAMMA MIA! songs, and posting the performance on http://www.ponds.com. Women in the New York City area can audition LIVE on Monday, April 28 at:

— Spotlight Live (1604 Broadway at 49th Street) between 11 a.m. and 4 p.m. True “Dynamos” can secure their audition time by calling 866-99-DYNAMO. Walk-ins will be welcome on a first come, first serve basis.

Entries will be accepted from 12:00 a.m. EST on March 12 to 11:59:59p.m. EDT on April 30, 2008. Submissions for the POND’S Search for the Dynamos Contest will be reviewed by an anonymous panel of judges, who will be responsible for identifying the top five entries. Judging criteria will be based on the spirit of Donna & the Dynamos and the POND’S woman – feminine, sexy, confident, bold, charming, modern and effortless style – with a bit of sass, the originality of video, and performance ability of
the entrants. Visit http://www.ponds.com to review contest rules. No purchase necessary.

America Votes for Their Favorite “Dynamos”

America will select the winning trio of “Dynamos” from the five fnalists at http://www.ponds.com from 12:00 a.m. EDT May 23 through June 13 at 11:59:59 p.m. EST. Each member of the four runner-up trios will receive a pink iPod(R) nano, and all finalists will receive a one-year supply of POND’S towelettes.

Tips to Help Bring Out Your “Dynamo”

Christine Baranski and POND’S created the following tips to help 40+ women bring out their “Dynamo,” and feel sexier, sassier and more confident than ever before:

— Dress the Part. No matter what your age, pick out clothes that flatter your figure and make you feel like the “Dynamo” you are! Go for glamour. Remember, clothes that are too short, tight or revealing can have the opposite effect at any age. Buy a few sexy staples for the season to feel young and fresh (just remember … trends don’t last forever).

— Take a Starring Role. When you are confident, it shows! A true “Dynamo” knows what her assets are and how to play them up. So get out there and let the world know that you have the leading role. Strut your stuff when you walk into a party, or let your voice sing both on-stage and off.

— Put on Your Face. We know that wearing makeup is key to being a “Dynamo,” and POND’S(R) Clean Sweep Wet Cleansing Towelettes remove it all easily, even waterproof mascara.

To get details on how to sing for the chance to win a trip to London, receive tips on how to look and feel like a “Dynamo” or get a free movie ticket with the purchase of your favorite specially-marked POND’S products, visit http://www.ponds.com.

About POND’S(R):

With a rich heritage for more than 100 years, POND’S(R), a Unilever trusted face care brand, was first made famous for its classic Cold Cream. Today, POND’S is the No. 1 wet towelette brand, and has several classic products that women have enjoyed for generations like POND’S Dry Skin Cream. POND’S Clean Sweep Wet Cleansing Towelettes remove all traces of make-up and now remove waterproof mascara. Available in three varieties, they are ophthalmologist and dermatologist tested for a gentle face cleansing experience, and have a new streamlined design that make them easy to find and convenient to store. POND’S products are available at drug, mass merchandisers, club stores and supermarkets nationwide. Suggested retail price ranges from $1.00 to $9.00. For more information and skin care tips on POND’S products, visit http://www.ponds.com.

About MAMMA MIA!

Meryl Streep and Pierce Brosnan lead an all-star cast in the feature-film adaptation of the beloved musical that has been seen by more than 30 million people in 160 cities and 8 languages around the world. Bringing the timeless lyrics and melodies of iconic super group ABBA to movie audiences, Summer 2008 is the season for MAMMA MIA! http://www.mammamiamovie.com

About Unilever:

Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico — generating nearly $11 billion in sales in 2007. For more information, visit http://www.unileverusa.com.

POND’S Contacts:
Briana Haas 212.445.8458 blhaas@webershandwick.com
Stacie Bright 203.625.1130 stacie.bright@unilever.com

Apple(R) is not a participant in or sponsor of this promotion

SOURCE Unilever / PRNewswire