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organic beauty solutions to people worldwide. Every year, Juice Beauty makes another major move toward becoming 100% green.
With Earth Day fast approaching, April 22nd, it is a reminder that our every day actions impact our planet; from the car that we drive to the way we heat our homes. Juice Beauty, creators of the innovative juice-based organic skin care solution, has taken the celebration of earth day to the next level by moving to 100% recycled packaging.
Karen Behnke, Head Juicer, (CEO) explains the transition, “We are thrilled that we have made one more step to being 100% green by moving to 100% recycled, post consumer waste cartons, labels, and paper.” As the company grows we are moving step by step to becoming 100% “green.”
However, Juice Beauty’s most notable contribution to the green movement is the very product it produces. Juice Beauty skincare uses a blend of over twenty-six 100% certified organic fruit juices as a base. The Northern California based brand masterminded by a team of women who are passionate about organic and healthy lifestyles, and whose organic products are backed by powerful science, feel that an organic lifestyle not only applies to what we eat but also to what we put on our faces and bodies. That, in fact, it is fun and satisfying to take care of ourselves and the planet.
Behnke and Melissa Jochim, Product Juicer (Head of Formulations), escribe the process of organic farming: “Organic ingredients are produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. Organic ingredients are produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge, bioengineering, or ionizing radiation. Before a product can be labeled “organic,” a Government-approved certifier inspects the farm ensuring that all regulations are followed to meet USDA organic standards.”
In addition to supporting organic farms, all of Juice Beauty’s juices are locally farmed in California and the Pacific Northwest; buying local ensures freshness and thus limits the company’s carbon foot-print. Susan Nury, President of Madera Enterprises, an organic farming processor in central California, describes working with the innovative skincare company, “It is so exciting for us to supply Juice Beauty, the leader in prestige organic beauty products with our organic pomegranate juices.”
Behnke has also launched the entire company building on a paper, glass, and plastic recycling program. When Behnke and her husband, Howard Luria, M.D. built their house, they practiced “green” habits by using insulation made of recycled blue jeans; an eco-clay for the stucco; radiant heating (water running through pipes in the floor heated by solar); a solar heated pool; and recycled wood beams and flooring. Behnke also makes her five minute commute to the office in a Toyota Prius.
For additional information on Juice Beauty’s green practices please visit the http://www.juicebeauty.com.
About Juice Beauty – Juice Beauty was launched in 2004 and is based in Northern California’s Marin County, the worldwide center of organic innovation. Juice Beauty offers over 40 different skin and body care products; achieving a total organic content of up to 95%. The company is run by women that are passionate and committed to bringing the world the highest efficacy, highest organic content and most pleasurable beauty products. Sephora, Nordstrom and Whole Foods are major retailers carrying
Juice Beauty products.
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I have never heard of this company. Has anyone tried their products? I think it is great that they are trying to go more “green”.
Juice Beauty Celebrates Earth Day with Launch of 100% Recycled Packaging…
Juice Beauty implements earth saving practices furthering the company’s mission to bring pleasurable
organic beauty solutions to people worldwide. Every year, Juice Beauty makes another major move toward becoming 100% green….
Recycled wood beams and flooring? Now, that is different. But very commendable. I wouldn’t be surprised if recycled cost more than new.
I have heard of the company but have never purchased the products. I am a little concerned over all of the companies jumping on the “green” bandwagon, but it is better than their not being conscious of the current market’s mood at all!
In the beginning I was with you SageMother. I think that many companies have jumped on the bandwagon for the sake of being trendy. Lately I’ve decided, as it seems you have, I don’t care what their motivation has been. I’m just glad that their being more conscientious.
Trick-r-treat, they do actually!
People are so *into* spending more to go green and it’s catching on.
Well, it was, until the US economy decided to go for a tail spin.
I just noticed that the dollar just went up in exchange rate! Woo-hoo!
Ken, it is really a great idea for companies to get more “greener”. In fact, I hear it almost every day about the *who’s who* moving in that direction.
We have to do our bit in saving the planet!
I agree that no matter the reason why a company decides to go green, we all benefit. At first I think a lot of them didn’t predict that the trend would last, so they were a little slow in getting in on it, but now I see more and more of it happening.
Katharina, now that you mention *going green*….
The other day I was tossing out my store bought salad container and I noticed on it the two labels – made from corn and compost degradable.
I thought that was super cool, but then, I just know the price of two of my favourite food *rice and corn* will just go up.
Wild Oats has those containers!
Even though we don’t eat a lot of food that is prepared outside of our own kitchen, the hubby and I make a point to get foods that would go into these types of containers, on a regular basis.
I is a simple task to save them and return them for recycling, and it fits perfectly with our policy of using our own, cloth shopping bags instead of the store’s, throw away bags.
SageMother, Canada is now finally banning plastic bags at shopping malls to start …..
It’s great because now everyone will start using reusable cloth bags instead of contributing to the landfill.
Ah, that’s very interesting about banning the plastic bags, Imaginary Diva! Yes, now that I’m thinking about it, I see more and more of those reusable bags appearing in my stores here, so maybe we’ll soon follow Canada’s lead.
Katharina, I actually got myself one of those designer re-usable bags that says “I’m not just a shopping bag”.
My husband thinks I’m crazy because now I use it instead of my regular purse to go places where I can be seen with him!
Now, he doesn’t want to invite me to go anywhere if the shopping bag goes!
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