carlos by carlos santana celebrity shoes

Music legend Carlos Santana is featured in “Carlos and Mariah,” the premiere television spot in Macy’s Spring brand campaign, which builds on the retailer’s popular “Stars” of Macy’s concept promoting their line-up of celebrity fashion and home designers. The innovative and star-studded spot launched in Spanish on March 23, and debuts in English on network television nationwide the week of March 24. It will be featured throughout Spring 2008 on top-rated shows, and will run in conjunction with other Macy’s advertising surround promotion-driven events.

Highlighting Carlos Santana and his “Carlos by Carlos Santana” line of fashion-forward women’s shoes, which is sold at Macy’s, the 30 second spot also features vocal superstar Mariah Carey. As Carey admires a brightly colored and highly-elevated example of “Carlos” footwear, Santana improvises a trademark guitar lick around the concept of “stiletto.” He then delivers another riff saluting the soulful qualities of Carey’s signature fragrance, another Macy’s item. While Santana and Carey serenade the store, onlookers include Martha Stewart and Donald Trump, whose housewares and neckties, respectively, are also featured by the retailer.

“Carlos and Mariah” and other spots in Macy’s Spring brand campaign — including “The New Guy” introducing Calvin Klein model Gabriel Aubry — were directed by Academy Award winning director Barry Levinson (Rain Man, The Natural, Wag The Dog, Diner, Bugsy, etc.). Filming was done in New York City in February, 2008.

Carlos Santana kicked off 2008 with the launch of Santana’s “Live Your Light 2008 World Tour including a date in Dubai that was the group’s debut Persian Gulf performance. The first of the tour’s two North American legs commences on April 4 with a show at Agganis Arena in Boston, MA. Before heading to Europe in June and July, Santana will play over twenty dates in the Eastern U.S. and Canada, including a highly anticipated show at Madison Square Garden in NYC on April 8. A Western North American leg is slated to follow in late Summer and Fall.

On the recording front, Santana’s next release is the new 2-CD compilation Multi-Dimensional Warrior (Columbia-Legacy), with a street date of August 5. The collection, which Carlos Santana has called a “love letter to his fans,” features twenty-eight career-spanning recordings personally selected by Carlos. The double-disc anthology emphasizes album cuts he regards as some of his best, most artistically resonant work from the past four decades, spotlighting compositions that deepen an understanding of
Santana’s creative evolution.

Currently, the Santana single “Into The Night,” featuring Chad Kroeger, is #14 on Billboard’s Hot Adult Top 40 chart. The track is from Santana’s most recent album, Ultimate Santana, the only single-disc retrospective spanning the group’s recent landmark albums for Arista and signature hits from their seminal Columbia years. In addition to “Into The Night,” the compilation’s previously unissued material includes a version of “The Game Of Love” with Tina Turner on lead vocals. Other highlights include the #1 GRAMMY-winning smash “Smooth,” featuring Rob Thomas, as well as the classic hits “Oye Como Va,” “Black Magic Woman” and “Evil Ways.”

For more information and a complete tour itinerary, log on to http://www.santana.com.

Carlos by Carlos Santana / PRNewswire

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