Well, he did get the public’s attention with the overtly sexual and racy advertisements. Eventhough fragrance leader Estee Lauder stood by the “true spirit and representation” of Unforgivable, they started a brand new campaign that was deemed more “store friendly”.
Looks like Diddy showed them all what it takes to be number one. He just won the most coveted and prestigious Men’s Fragrance of the Year Award at the 2007 Fragrance Foundation Awards (the Oscar of fragrances) beating favourites like Ralpha Lauren and Calvin Klein.
I can’t wait to see how well he does when he launches the female perfume version of Unforgivable in September.
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Martha Stewart OmniMedia

LOL yeah, no kidding. How can he top an ad like that? I confess I hadn’t seen it before, but now that you have shown me, I will never forget it!
Maybe the next ad will include 30 women, a horse and a dwarf.
Maybe
One can only hope it’s gossip worthy….
I hope lots of ladies see this ad and familiarize themselves with the scent so they can turn down any ugy wearing it! LOL
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