mariah carey

The Pinko lifestyle is fresh, and very sexy. I took a quick peek at their spring and summer 2007 collection, and I just absolutely love it! Ultra feminine, a little bit of an attitude, and edgy with a metallic twist is how I would describe it. Pinko even makes the drabbiest of greys in their collection look quite fashionable and chic.

And just like every Italian fashion house, sooner or later they “go hollywood” to expand their brand’s exposure. It has signed on mega superstar Mariah Carey as the new face of its London-inspired fashion brand.

“I first discovered this spectacular fashion house while working in Italy…I immediately became a huge fan of the brand, and I bought almost everything in the store.” says Mariah Carey. “So as you can imagine, when I was approached about doing the Pinko campaign I was beyond excited. The clothes are so stylish and fun, and I’m really looking forward to our new venture together.”

This campaign is probably one of a few times that I have seen the diva with more clothes on than her usual magazine glossies. After all, she is an all-time favourite by the editors over at Playboy, with 5 Pictorials since 1999 and making it into “Playboy’s 25 Sexiest Celebrities” March 2006 edition. The upcoming March 2007 issue is going to feature Miss Mariah on the cover and an exclusive interview - “Playboy’s 20Q: Mariah Carey”.

I do hope that sooner or later, Pinko’s global market expansion includes storefronts in the United States and Canada. It is just not the same purchasing designer creations through auction sites……

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